How to Do a Domain Appraisal: A Guide for Beginners

Domain appraisal is the art of determining a domain’s worth. The value of a domain can range from being very low to being very high. There are several factors that affect the appraisal. These include:

– The number or years left on your domain name registration

– WHOIS data

– Domain history

– The backlinks for the domain name

– The kind of content within the site


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Section 1: Domain appraisal 101

There are a few basic principles that you need to remember when conducting a domain appraisal. They are as follows:

Always take a look at WHOIS data

– If you are using the free version of the Whois tool on your browser, be very cautious with data you enter


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– Figure out a starting point for your domain name. For example, you may be interested in taking a look at domains ending with “home.” And, yes, you will need to do your research. Some people buy their domain names for approximately $10, or there are “heavy discount” domains that are generally priced in the $1-$10 range. Then, there are domain names like weight-loss.net that go for $100 or more. Be very careful and do your research before you select any domain names to invest in

– Decide on a starting price for the domain name.

Factors that affect domain appraisal

1. WHOIS data

Your domain’s WHOIS data is an important piece of information that you need to know. This is mainly because this is the first place you’ll find out the buyer’s real identity. There are three kinds of WHOIS data:

The Domain Name system (DNS) data that is associated with your domain’s registration.

WHOIS Proxy data that’s associated with the domain’s registration, but this is generally not considered the WHOIS data.

Whois Servers data that’s associated with a domain’s WHOIS data.

This WHOIS data is critical, because this will indicate the buyer’s identity. Therefore, do not delete this data or remove or modify this information.

2. The Domain History

The history of the domain’s domain registration is also critical to the appraisal process.


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Domain name registration

At the beginning, you will probably receive lots of offers of your domain name by the domain name marketplace, but that is only the beginning. In this section, we will provide you with all the steps that you need to complete when trying to register a domain name. To begin with, you will need to ensure that you have a domain name registration, which you have already paid for. To register your domain name you will need to log in to your domain registrar account.

You will need to ask for your account details, confirm your domain name registration and then request a renewal for the domain name. If you are a new user then you will also need to register a WHOIS record. You will receive instructions on how to complete this step later. The cost of the domain name will be revealed at this point.

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WHOIS data

Your WHOIS domain information is the name of the company that owns your domain. So, when you submit a domain name registration request you give them the name of your company and its website. The WHOIS data is a huge part of a domain’s worth. It tells about the site, its owner, the domain name registrations and a lot more. When you submit a domain name registration request, it also reveals the WHOIS data and gives the identity of the domain registrar, domain name expiry date, registration summary, registrar’s contact details and an entire list of domain name contacts.

Domain history

It is said that a person who enters history does not return. That’s exactly what happens when a domain name disappears. The website or domain name becomes dormant.


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Domain history

A strong domain has historical domain history, which means that the website was last updated before the domain was created. The presence of this history will give the value of the domain to the prospective buyer.

WHOIS data

Whilst it is good to have WHOIS data, make sure to use a good contact form, that can give the contact information. The domain history and information in the WHOIS form can be exploited to the advantage of a company.

Domain history

Most often a domain name has a long history. This history includes names of website owners, sites, blogs, forums, payment methods etc. If the domain name has not been updated with all of the new names of the website owners, then it will be difficult for the prospective buyer to appraise.

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Backlinks to the domain name

This section will explain to you what exactly a backlink is and how to get a good backlink from a domain name.

What Is a Backlink?

A backlink is a link to another website. It’s another type of online reputation or trust score. The owner of a website wants a lot of people to visit his website. The more people visit the site, the more clicks and traffic it can attract. These are the backlinks that companies use to their advantage. For instance, if you have an eye-catching, engaging, and frequently updated website, all the time you get all those backlinks from your website, it increases its ranking in search engine results pages (SERPs). So when someone uses Google to search, they will get to the page that has all the important information that they are looking for.


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Content on the site

The number of visitors

The number of pages

Any other internal metrics you’d like to include

If you’ve set up a webmaster tool, you may already know all this information about your site. However, many people don’t. There is an important reason why this is the case, however: people rarely spend time researching their own site’s value. In most cases, they simply look at the domain name they registered. This is a problem, as we are already attempting to make the person who registered the domain appraise their value. There’s no reason to ever hear the words, “It has very low value!” If you’re going to sell your domain name, you’d better be certain of its worth.


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